{"id":11548,"date":"2016-04-22T07:00:49","date_gmt":"2016-04-22T07:00:49","guid":{"rendered":"http:\/\/shesintheglow.com\/?p=11548"},"modified":"2016-05-10T18:36:37","modified_gmt":"2016-05-10T18:36:37","slug":"bee-shapiro-of-ellis-brooklyn","status":"publish","type":"post","link":"https:\/\/shesintheglow.com\/bee-shapiro-of-ellis-brooklyn\/","title":{"rendered":"How Bee Shapiro Bee-Lined From Writer to Beauty Brand Creator"},"content":{"rendered":"

Bee Shaprio isn\u2019t the type of name <\/span>you forget. Best know in the industry for her witty and extensive beauty coverage in Vogue, Vanity Fair InStyle and so on, she has garnered a well-respected reputation. But now Bee is giving us all another reason to pay attention: <\/span>her new(ish) body care line that quietly launched in July at Shen Beauty<\/a> called Ellis Brooklyn<\/a>.<\/span><\/p>\n

Ellis Brooklyn, named after her daughter, couples paraben-free and phthalates-free creations with scents that are meant to elevate your life. They are uncomplicated, unisex and have cult classic written all over them. Her big break was the partnership with renowned perfumer Jerome Epinette, the French nose behind other brands like Atelier Cologne, Vilhelm Parfumerie and Byredo. No big deal.\u00a0 Her natural formulations are carefully crafted in small batches in upstate New York.<\/p>\n

I sat down with my latest Glow Girl on a rainy afternoon in her Brooklyn neighborhood to discuss the 3 B\u2019s: beauty, ballet and body care.<\/p>\n

\"Bee<\/a> \"Bee<\/a>You have interviewed some of the biggest names in beauty over the years. What is the best tip you have ever learned?\u00a0<\/strong><\/p>\n

This is a tough one! Not gonna lie: I often will go back to the lipstick colors people mention and retry them. Some colors are really just genius. But the one that has probably impacted me the most is from Zoe Kravitz. She does Ballet Beautiful<\/a> online videos when she\u2019s on the road and when I was pregnant with my now 2-year-old, Ellis (hence, the name of Ellis Brooklyn), I started doing those vids at home. They\u2019re surprisingly tough! The Swan Arms segment kills me.<\/p>\n

What\u2019s been your most favorite interview?<\/b><\/p>\n

Hands down Anna Kendrick. Celebrity interviews, they\u2019re by nature an awkward set-up. The celebrity is (usually) trying to make a good impression but at the same time, most of them hold you at a distance if you\u2019re a reporter. Interviewing Anna is like talking to a real, very funny person that you want to be your friend. She\u2019s hilarious, of course, but also she\u2019s able to be both professional and cool about the whole process.<\/p>\n

Where do you shop for beauty, online and in stores?<\/b>\u00a0<\/b><\/p>\n

I love all the new K beauty online shops like Peach & Lily<\/a>. I\u2019m also on Sephora.com<\/a> and Net-a-Porter.com<\/a> a lot to see what\u2019s new. If I\u2019m shopping in person though, I love walking through the Barneys<\/a> Madison store. But now that Barneys is downtown, I go there more often. And if I\u2019m going in person, I also love my neighborhood beauty stores because they are so laidback. Shen Beauty<\/a> is simply awesome.<\/p>\n

\"Bee<\/a>What\u2019s your 5-minute morning beauty routine?<\/b><\/p>\n

Since I\u2019m often testing product as an editor, my line-up changes all the time. Currently, I\u2019ve been doing the Shiseido cleansing oil<\/a>, followed by Tatcha serum<\/a> and Josie Maran argan oil<\/a>. Then I\u2019ll do a bit of eye cream. I\u2019ve been switching between the Chanel Hydra Beauty eye gel<\/a> and the Fresh Lotus Eye Gel<\/a>. I don\u2019t wear perfume, but I\u2019ve been using our Ellis Brooklyn Rrose body milk<\/a> as my scent.\u00a0 Then, I always wear SPF and only the mineral-based ones. I like the Omorovica<\/a> one and also SkinCeuticals<\/a> makes a great sunscreen that also has a slight tint to it.<\/p>\n

What is your #1 favorite skincare\/ makeup \/ hair product? <\/b><\/p>\n

Oy, there are so many good ones! I\u2019m a sucker for Urban Decay eyeshadows<\/a>. They seem to stay the longest. For lip colors, if I\u2019m going out at night, Bobbi Brown<\/a>, especially the creamy matte, really gets the pinky-nude thing right. RMS\u2019s lip to cheek pot<\/a> is lovely too. I always have some M.A.C. lying around as well. Their eye pencils are great\u2014they stay and they\u2019re relatively affordable. For my hair, I\u2019m into the Christophe Robin rose hair volumizing mist<\/a> lately. It smells wonderful and I like a little texture. For skin, I can\u2019t get enough of the SK-II masks<\/a> and the Caudalie Beauty Elixir spray<\/a> lately.<\/p>\n

What is your favorite on-the-go snack?<\/b><\/p>\n

Considering I\u2019m pregnant right now, my snacks are all over the board! If I\u2019m working from home, I love the black sesame mochi ice cream balls. But if I\u2019m out and about at meetings, I might pick up some those roasted honey nuts from a street vendor.<\/p>\n

What are your handbag beauty essentials?<\/b><\/p>\n

I tend to have a lot of lip stuff with me because I\u2019m often at lunch meetings and my eyes are already done if I\u2019m headed out the door. I tend to do a stronger eye and little to no lip during the day. I\u2019m all about the\u00a0Dior Addict Lip Glow<\/a>\u00a0lately. It gives you just the ideal hint of color\u2014totally the no-makeup makeup thing happening. If I\u2019m going out I\u2019ll do the Bobbi Brown or YSL Glossy Stain. As far as lip balms go I\u2019m into the\u00a0Ama-la<\/a>\u00a0one. I believe the formula is pretty natural.<\/p>\n

\"Bee<\/a> \"Bee<\/a> \"Bee<\/a><\/b>I see a major shift happening in beauty. It\u2019s less about Kim K. contouring and a lot more about skin. Where do you see the future of beauty going? What do you think is the biggest trend happening at the moment?<\/b><\/p>\n

From the beauty editor side of things, skin has always been in. You could buy the best and most expensive makeup in the world and you\u2019ll never be able to cover up bad skin. But the trend I\u2019m most interested in right now is the naturals movement happening in Korea. K beauty has been so innovative in skincare that I\u2019m curious to see how the naturals movement will translate there. I\u2019d love to see better development in naturals skincare through technology and not just all the focus on essential oils as it is here in the U.S.<\/p>\n

Now let\u2019s talk about your gorgeous line. What were the first steps you took in starting Ellis? What did those first 2-3 years look like?<\/b><\/p>\n

Those first years were all about asking for favors! The thing is, the chemists, the companies, the partners you\u2019re looking for to help you make your line real are so difficult to find that it\u2019s truly through word of mouth and recommendation. And then you have to hustle of course. I\u2019ve been doing things that I never thought I would do, from pitching other editors for press to packing shipments to going on sales meetings. It\u2019s pretty crazy at times but also pretty wonderful.<\/p>\n

Is your line organic\/all-natural?<\/b><\/p>\n

We try to be as natural as possible but we will use a synthetic if it\u2019s the better option, whether that may be for safety reasons or for sustainability. For example, our body milks are 98% natural, but they do have a bit of synthetic preservative in it and also a bit of synthetic in the fragrance.<\/p>\n

As a mom, what factors were the most important to you when creating Ellis?<\/b><\/p>\n

I wanted them to be luxurious and I wanted them to be safe, and I didn\u2019t want to compromise. For example, I was very keen about making sure our candles burned cleanly. I didn\u2019t know before that scented paraffin candles are terrible for the air if you burn them in your house. That\u2019s why we went with a domestically grown soy wax blend with hemp wick.\u00a0 We actually have our candles tested in Europe for emissions and we are very, very clean.<\/p>\n

\"Bee<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Bee Shaprio isn\u2019t the type of name you forget. Best know in the industry for her witty and extensive beauty coverage in Vogue, Vanity Fair InStyle and so on, she has garnered a well-respected reputation. But now Bee is giving us all another reason to pay attention: her new(ish) body care line that quietly launched […] read more<\/a><\/p>\n","protected":false},"author":2,"featured_media":11556,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,7,11,5],"tags":[],"class_list":["post-11548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-beauty-icon","category-the-glow-girl","category-the-lip","category-the-skin"],"_links":{"self":[{"href":"https:\/\/shesintheglow.com\/wp-json\/wp\/v2\/posts\/11548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shesintheglow.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shesintheglow.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shesintheglow.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/shesintheglow.com\/wp-json\/wp\/v2\/comments?post=11548"}],"version-history":[{"count":0,"href":"https:\/\/shesintheglow.com\/wp-json\/wp\/v2\/posts\/11548\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shesintheglow.com\/wp-json\/wp\/v2\/media\/11556"}],"wp:attachment":[{"href":"https:\/\/shesintheglow.com\/wp-json\/wp\/v2\/media?parent=11548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shesintheglow.com\/wp-json\/wp\/v2\/categories?post=11548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shesintheglow.com\/wp-json\/wp\/v2\/tags?post=11548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}